Roberto Santiago: A Veteran in Brazil’s Shopping Mall Industry

The path of entrepreneurship is often a difficult one to walk. This is especially true where one is delving into a relatively new business in the market without any significant type of support or prior experience. However, this is precisely what Brazilian entrepreneur Roberto Santiago did. Born and raised in the small city of Joao Pessoa, he left the world of employment as a young man to start off something of his own. Consequently, he went on to develop the Manaira Shopping Mall in his home city. Until this day, the mall is one of the most popular in the state of Paraiba, and Roberto Santiago has gone on to become one of the most successful entrepreneurs in the mall business.

If you were to visit the Manaira Shopping Mall today, you would not tell that it is close to three decades old. Construction on the structure was completed in 1989 with only a few expansions been conducted since. This speaks to the foresight that Roberto Santiago had when envisioning and designing the mall. Not only is it still the largest in the region, but it also has one of the most modern looks. The mall has a total area of over 130 thousand meters squared and accommodates dozens of stores.

In addition to goods and services, the Manaira Shopping Mall also sells leisure and entertainment. There is an amenity within the complex for the entertainment needs of almost every type of individual. For children, there is a packed gaming area and a raft of movie theatres. In fact, two of these movie theatres employ 3-D technology, thus allowing for very high-quality viewing. For more mature people, there is very popular bowling alley within the complex. Those passionate about fitness will also be happy to know that there is a fully equipped fitness center at the mall.

In many ways, one of the true tests of a good mall is the quality and variety of food that it offers. The Manaira Shopping Mall does not fail in this regard. It features a large cafeteria that offers numerous tasty meal options at an affordable price. There are also a few luxurious restaurants within the complex that offer a pricier but also finer dining experience. True to its nature, this is an attempt by the mall to ensure that there is something for everyone.

The Manaira Shopping Mall is today considered part of the essence of Joao Pessoa. In addition to supporting the livelihoods of hundreds within the city, the mall also serves as the go-to recreational center for most of its residents. Additionally, for many outside the city, it is one of its most recognizable features.

Despite being a serious entrepreneur, Roberto Santiago also likes to let loose once in a while. Like many Brazilians, he has a strong liking for sports and has even participated in a few motocross and karting championships. True to his hardworking nature, he has gone on to be awarded on a few occasions at these championships.

 

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