Robert Deignan is a holder of bachelor in Business management which he attained from Purdue University. He is also the founder and the chief operating officer of ATS Digital services company. ATS digital services company provides remedies to any problems which evolve from the modern technology. The company serves more than one million customers internationally some of the solutions offered, by ATS Digital services include the omnichannel strategy.
Omnichannel provides a seamless experience across other channels but does not necessarily require people to have social media platforms. Omnichannel is effective regardless of the number of social media channels. Omnichannel strategy earns any company various benefits when connecting with the customer.
- A wide range of information
Robert Deignan established Omnichannel as it provides the customer with the knowledge faster. The customer can understand the benefits a company offers without contacting or visiting the website. With the familiarity from the omnichannel, they can decide to buy the company’s goods or even use their services.
- Eliminating confusion
Robert recognizes that there is a need to utilize to the maximum the little time you have with the customer; hence, he improved the company`s communication through omnichannel. Through Omnichannel the company can elaborate its value to the customers.
- Maintain a good relationship with the customer.
Omnichannel enables the company to create a good relationship with the customers as their problems are handled more efficiently. The customer can get clear information on the services and goods offered by the company this boosts their confidence toward the company.
Robert Deignan advices entrepreneurs to adapt and embrace automation of machines in modern technology. In years to come most businesses will be automated although Healthcare services, social work, therapies, and audiology will least be automated as they require strong interpersonal skills. Robert Deignan advice people to acquire skills and venture into a business which will not be taken over by the automation era. By equipping themselves with this skills, they will not feel threatened by the modern technology hence they will embrace it and use it to their advantage.