Jojo Hedaya and Josh Rosenwall

Emails tend to get all piled up easily. All of it is a mix of non-important stuff. Sadly, the important stuff can get buried underneath a pile of the non-important. To resolve this kind of problem, Jojo Hedaya and Josh Rosemwald co-founded the app, Unroll.Me. Today, Hedaya serves as company COO while Rosenwald serves as its CEO. The first thing Unroll.Me does is to scan your inbox and put all of your subscriptions into one email for you to peruse to either delete or keep subscriptions. You can schedule what time this scan takes place every day.

The two young founders both grew up in New York but didn’t meet until they were both attending college in Israel. They became friends after discovering that they shared the exact same birth date: December 30, 1989. Neither ended up graduating but dropped out to form their new company. Hedaya says he only has three credits remaining so he says at some point he will most likely finish it out.

It took them a while to think of a name and then to really get things started. It took them two years before it was ready to be launched. This was the first time which was done on a smaller scale since they weren’t sure it would actually work. As they feared, this first version did not work very well so they went to work perfecting it. In addition, they worked to make it unique since there are several apps already out there that pretty much do the same thing. They also simplified it as much as possible for the sake of user-friendliness.

Today, the two founders have ironed out the wrinkles and have built the company into one of the most successful app businesses. And they attribute this to years of hard work.

https://blog.unroll.me/author/jojo/

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