Roberto Santiago: A Veteran in Brazil’s Shopping Mall Industry

The path of entrepreneurship is often a difficult one to walk. This is especially true where one is delving into a relatively new business in the market without any significant type of support or prior experience. However, this is precisely what Brazilian entrepreneur Roberto Santiago did. Born and raised in the small city of Joao Pessoa, he left the world of employment as a young man to start off something of his own. Consequently, he went on to develop the Manaira Shopping Mall in his home city. Until this day, the mall is one of the most popular in the state of Paraiba, and Roberto Santiago has gone on to become one of the most successful entrepreneurs in the mall business.

If you were to visit the Manaira Shopping Mall today, you would not tell that it is close to three decades old. Construction on the structure was completed in 1989 with only a few expansions been conducted since. This speaks to the foresight that Roberto Santiago had when envisioning and designing the mall. Not only is it still the largest in the region, but it also has one of the most modern looks. The mall has a total area of over 130 thousand meters squared and accommodates dozens of stores.

In addition to goods and services, the Manaira Shopping Mall also sells leisure and entertainment. There is an amenity within the complex for the entertainment needs of almost every type of individual. For children, there is a packed gaming area and a raft of movie theatres. In fact, two of these movie theatres employ 3-D technology, thus allowing for very high-quality viewing. For more mature people, there is very popular bowling alley within the complex. Those passionate about fitness will also be happy to know that there is a fully equipped fitness center at the mall.

In many ways, one of the true tests of a good mall is the quality and variety of food that it offers. The Manaira Shopping Mall does not fail in this regard. It features a large cafeteria that offers numerous tasty meal options at an affordable price. There are also a few luxurious restaurants within the complex that offer a pricier but also finer dining experience. True to its nature, this is an attempt by the mall to ensure that there is something for everyone.

The Manaira Shopping Mall is today considered part of the essence of Joao Pessoa. In addition to supporting the livelihoods of hundreds within the city, the mall also serves as the go-to recreational center for most of its residents. Additionally, for many outside the city, it is one of its most recognizable features.

Despite being a serious entrepreneur, Roberto Santiago also likes to let loose once in a while. Like many Brazilians, he has a strong liking for sports and has even participated in a few motocross and karting championships. True to his hardworking nature, he has gone on to be awarded on a few occasions at these championships.

 

Bob Reina Article Featured on MarTech Advisor for Second Time

Bob Reina, founder and CEO of Talk Fusion, was awarded the opportunity to provide a published, guest article on MarTech Advisor’s homepage for the second time. Furthermore, this additional honor came within a year’s time. This time around, Reina discussed the prominent video techniques and styles of the previous year and how they will impact the marketing realm in 2017. This article topic was requested and is featured on the front page of MarTech Advisor which, according to Forbes, is among the top ten publications read “by Chief Marketing Officers (CMOs) in their social network“. Reina stated that he is glad to share his expertise with readers in order to show why video should become the centerpiece of everyone’s marketing strategies for the future.

 

MarTech Advisor has chosen Bob Reina as a published guest post two times within a year for his growing expertise within the realm of video marketing. Reina is the founder and CEO of Talk Fusion, a global company focused primarily on video marketing. His experience and vast knowledge poised Reina as a prime option to grace the cover of MarTech’s magazine. Before investing in entrepreneurial ventures, Reina started out at a local police academy at the University of South Florida. Reina worked several jobs during his schooling but managed to graduate first in his class. However, Reina’s time at the academy would be short lived as business ventures called his name.

 

Eventually, Reina’s entrepreneurial spirit lead him into the realm of direct selling. This passion, coupled with an ingenious idea, lead to the development of Talk Fusion. Upon realizing the difficulty of sending a short video via AOL email, Reina developed the idea to incorporate his direct selling strategies with a method for sharing videos through email. As a result, Talk Fusion was born. After discussing the idea with his IT friend, the two were able to bring the idea to life and lead Reina into the world of video marketing. Currently, Talk Fusion is one of the industry’s leading companies. As is exhibited from his article feature, Reina’s expertise are much sought after in the video marketing world. Learn more: https://www.businessforhome.org/2011/11/bob-reina-ceo-talk-fusion-interview/