Robert Deignan is the founder of ATS Digital Services. He is also the CEO of the company. ATS is a digital support corporation which addresses technological issues for customers around the world. He was a talented footballer and received a full scholarship to study at Purdue University. The school was pleased to take him because of his academic performance and talents. He holds a degree in organizational leadership. After graduation, he was employed by Miami Dolphins and later moved to NY Jets. He decided to start his own company in 1998. Despite being a successful entrepreneur, Robert Deignan has a soft spot for sports. He still competes in fishing tournaments.
The idea to start ATS came when the company he worked for had trouble removing malware. Alongside his colleague, Robert Deignan set up in-house technical support to remove malware from users’ machines. Over time they became successful, and customers trusted them. Moreover, they realized that they could start charging clients for removing malware. They discovered that the method they were using not only removed malware but also improved performance. Robert Deignan partnered with other colleagues to start ATS. When they left the company, they saw an opportunity to assist customers to remedy computer problems.
Robert Deignan wakes up at 5:15 AM. He takes 20-30 minutes to organize his thoughts and plan for the day. By 8:20 AM he is in the office. He answers emails and assesses the performance of the previous day. Deignan brings ideas to life when he is outdoors and relaxed. It is difficult to think properly when stressed. Sometimes he disconnects from his phone and computer to think without distraction. If ideas seem viable, he discusses them with his partners before taking the next step.
Robert Deignan values other people’s opinions and likes to be challenged. If he is not convinced about ideas he wants to implement, he researches them to ensure they are achievable. Most ideas come from the gut feeling. He is glad that more homes are using remote technologies to fix computers. Previously, people were skeptical about using remote technologies, which affected the business. Robert Deignan wants people to realize that they don’t need to take computers to technicians because they can fix them at home.
Robert Deignan is a holder of bachelor in Business management which he attained from Purdue University. He is also the founder and the chief operating officer of ATS Digital services company. ATS digital services company provides remedies to any problems which evolve from the modern technology. The company serves more than one million customers internationally some of the solutions offered, by ATS Digital services include the omnichannel strategy.
Omnichannel provides a seamless experience across other channels but does not necessarily require people to have social media platforms. Omnichannel is effective regardless of the number of social media channels. Omnichannel strategy earns any company various benefits when connecting with the customer.
- A wide range of information
Robert Deignan established Omnichannel as it provides the customer with the knowledge faster. The customer can understand the benefits a company offers without contacting or visiting the website. With the familiarity from the omnichannel, they can decide to buy the company’s goods or even use their services.
- Eliminating confusion
Robert recognizes that there is a need to utilize to the maximum the little time you have with the customer; hence, he improved the company`s communication through omnichannel. Through Omnichannel the company can elaborate its value to the customers.
- Maintain a good relationship with the customer.
Omnichannel enables the company to create a good relationship with the customers as their problems are handled more efficiently. The customer can get clear information on the services and goods offered by the company this boosts their confidence toward the company.
Robert Deignan advices entrepreneurs to adapt and embrace automation of machines in modern technology. In years to come most businesses will be automated although Healthcare services, social work, therapies, and audiology will least be automated as they require strong interpersonal skills. Robert Deignan advice people to acquire skills and venture into a business which will not be taken over by the automation era. By equipping themselves with this skills, they will not feel threatened by the modern technology hence they will embrace it and use it to their advantage.