When Randy Ray and Wendy Lewis finally decided to take the plunge into retirement back in 2009, the industrious couple was nearly certain that it was the right decision. The pair, which had been in the direct-selling business for nearly five decades, wanted to spend more time with their rapidly growing brood of grandchildren. They also wanted to relax in each other’s company, enjoying the high lifestyle and group of close friends that was the product of decades of business success.
But the couple underestimated one thing: boredom. Ray and Lewis quickly discovered that they had made a mistake. The couple had just sold their most recent business for a large sum of money. But they hadn’t bargained for the sudden loss of meaning that would come from no longer having their days filled with the small victories and defeats that define the lives of busy entrepreneurs. Ray and Lewis didn’t bargain for the long days with nothing in particular to do and the inevitable sense of purposelessness that came with them. They started feeling old.
It only took a couple of weeks for the inveterate entrepreneurs to devise a solution. Wendy Lewis began selling a few things out of the couple’s garage as a way to pass the time. Soon, Ray got into the mix as well, drafting a business plan and a sales strategy while bringing on board a few of his favored contacts within the direct-selling industry. Before long, the company that would come to be known as Jeunesse Global was born.
Jeunesse Global stands today as one of the most important global health and beauty brands. And it has been through the ability of Ray and Lewis to create great products that the company has enjoyed so much success. One example of the kinds of products that have rocketed the company to international stardom is its Luminesce moisturizer and anti-aging lotion.
Made with APT-200, an anti-aging formula developed by Jeunesse Global scientists, Luminesce is able to wipe away years off of a user’s apparent age. This is just one of many products through which Jeunesse is helping to make Generation Young a reality.